After creating a miniature paper cut out world depicting Spitalfields (check out the Trumna Brewery and Gherkin) I filmed several stop-frame animations showing different weather states. Digit’s live homepage then read in a live weather feed for London and showed the relevant video. So when it’s sunny at Digit HQ you can watch the sun come out on the homepage, and when it’s snowing you’ll see flakes.

The homepage was part of the adaptive branding that was used to rebrand Digit. Read more here.

Skills used

Model making, Directing, After Effects.